Inbound Marketing Calculator

Inbound Marketing Funnel

 

This calculator will help you determine your traffic and lead volume targets based on your sales and revenue targets. You can then use these numbers to establish goals and educate your team members about the potential of inbound marketing to produce month over month improvements in traffic, leads and sales. By going through this process, you'll find that it easier to build the business case for your inbound marketing project.

Want to learn more how to generate more leads? Check out this free guide:

The Inbound Marketing FunnelINBOUND SALES TIPS
If your internet marketing is not getting you clients you need then The Inbound sales funnel tip sheet will help define the steps you must go through in order to turn visitors into clients.





First Name:
Last Name:
Phone Number:
Email:

Step 1: Enter your monthly revenue goal

How much new monthly booked revenue do you plan to generate from Inbound Marketing?
New monthly revenue:
Enter as a whole number. Example: 5000

Step 2: Enter the % of new revenue needed from inbound marketing

What Percentage of this revenue do you need to book from Inbound Marketing as opposed to other sources of leads & new customers?
Percentage:
Enter as a number. Example: 25% = 25

Step 3: What is your average revenue per new customer or new account?
Enter as a whole number. Example: 750
Avg revenue per client:

Step 4: Calculate number of monthly leads needed to support new customer goal.

What's your lead-to-customer conversion rate? What's your Goal?
Lead-to-customer rate:
Enter as a number. Example: 10% = 10
Current
 Goal

Step 5: Calculate monthly traffic needed to generate required number of leads.

What is your visitor-to-lead conversion rate. What is your goal?
Visitor-to-lead Conversion:
Enter as a number. Example: 5% = 5
Current
 Goal

Original excel file credit Greg Elwell of B2B Inbound and Peter Caputa of Hubspot